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Sharp Laboratories of Europe Ltd Privacy Policy

Last Updated: March 2020

1. Introduction

At Sharp Laboratories of Europe Ltd. (“we”, “us”, “Sharp”), we take your privacy seriously. The following privacy policy outlines who we are as a data controller, what data we collect on our websites, how and why we collect it, and your rights to control that data.

As a responsible organisation, we have implemented numerous technical and organisational measures to ensure the most complete protection of any personal data (e.g. name, address, email, phone number) processed through this website, in order to meet the General Data Protection Regulation (“GDPR”), and in accordance with any country-specific data protection regulations. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

Section A) Who We Are as a Data Controller

Section B) Why and How We Use Your Data

Section C) Your Rights to Control Your Data


Section A) Who We Are as a Data Controller‌‌


2. Name and Address of the Data Controller

The data controller for the purposes of the GDPR, other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

Sharp Laboratories of Europe Ltd
Edmund Halley Road
Oxford Science Park
United Kingdom
Phone: 01865 747711



As data controllers we are responsible for deciding how we hold, use and keep personal data secure. It also means we are responsible for responding to requests you make in relation to how your personal data is used. If you have any questions about the way your personal data is processed, you can contact us on these details.

2.1 Name and Address of the Data Protection Officer

Sharp in Europe has a Data Protection Officer based in its Head Office in London (UK) and Data Protection Leads in each entity. For any queries relating to data protection at Sharp Laboratories of Europe, please contact our local Data Protection Lead below:


If you wish to contact the Data Protection Officer for Sharp based at the European headquarters, details are below:


2.2 Data Protection Representative

Article 27 of the EU General Data Protection Regulation (GDPR) requires organizations that are not established in the European Union (EU) to designate a representative in the EU if they are subject to the GDPR.

Sharp laboratories of Europe Ltd. may undertake processing activities to which the GDPR applies. For that reason, Sharp laboratories of Europe Ltd. has appointed a representative in accordance with the GDPR to act on their behalf if, and when, they undertake data processing activities to which article 3(2) of the GDPR applies. Such appointment is not intended to be an acknowledgement that the GDPR is applicable to any of their processing activities.

The Data Protection Representative of the Controller is:

Sharp Electronics (Europe) Ltd. Sucursal En Espana, incorporated and registered in Spain whose registered office is at Cornellà de Llobregat (08940 – Barcelona), Plaza Pau (Building 6, 4th Floor World Trade)



Section B) Why and How We Use Your Data‌‌‌

3. Collection of personal data and general information

We do not collect any personal data through our website. However, we may collect personal data when you contact us by phone, email or communicate with us directly in some other way, such as through social media. We may also collect personal data prior to communicating with you if we have determined that our products and services may be of interest to you. We may collect this data through publically available sources such as company websites and social media.

We may collect the following types of personal data from you:

  • Contact details: information that allows us to contact you such as your name, email address, telephone number and associated addresses.


4. Legal basis for the processing

We do not currently collect any personal data from you on the website.

For data obtained by other means, we limit the collection of personal data to only that which is absolutely necessary to carry out our business obligations.

Basis of processing
Purpose of processingCategories of data processed Legal basis of processingData storage period
Direct marketingContact details
Products and services that we have determined may be of interest to you
ConsentUntil contact withdraws consent or 2 years if inactive
Direct marketingContact details
Products and services that we have determined may be of interest to you
Our legitimate commercial interests

Until contact withdraws consent or 2 years if inactive



5. Your consent

Where the legal basis for us processing your personal data is that you have provided your consent, you may withdraw your consent at any time. You will not suffer any detriment for withdrawing your consent. If you withdraw your consent, this will not make processing which we undertook before you withdrew your consent unlawful.

Where the legal basis for us processing your personal data is our legitimate interests, you may object at any time. You will not suffer any detriment for objecting. If you object, this will not make processing which we undertook before you objected unlawful.

You can withdraw your consent by contacting the Data Protection Officer, whose details are provided in section 2.


6. Who has access to your personal data

We do not collect personal data through this website.

For data obtained by other means, we may share your personal information with the following:

  • Our staff: Your personal data will be accessed by our staff but only where this is necessary for their job role.
  • External service providers: Sharp use external service providers to assist with business development, marketing and data storage.
  • Law enforcement and regulatory agencies: if we are required to disclose or share your Personal Data to comply with any legal obligation or any regulatory requirement.


7. Transfer of personal data

We sometimes transfer personal data to third parties, such as marketing consultants and cloud storage providers which are based in the UK, EU and European Economic Area (“EEA”).


Transfer of Data
Third party/group entity Categories of personal data being transferred Purpose of the transfer Third party location Conditions for transfer
Marketing consultantProspect and customer personal dataDeveloping our marketing strategyUKData protection Agreement Contractual confidentiality clause
Cloud storage providerProspect and customer personal dataCloud hostingUK, EU or EEAStandard contractual clauses and Data Processing Amendment


8. Cookies

This website uses the open source web analysis service Matomo; see details under section 11. Tracking & Analytics.

9. Profiling

Profiling involves the analysis of personal data (e.g. digital behaviour such as pages visited, links clicked, downloads) in an automated way, to identify or predict behaviour in website users.

We do not currently use profiling on our website. If we start any profiling activity, we will notify you specifically that we are using profiling.


10. Sales and Marketing Communications

From time to time we may contact you by email, phone or social media to communicate about new and existing products and services which we believe may be of interest to you. You may withdraw your consent to receive these communications at any time.


11. Tracking & Analytics

We do not collect your personal data for use in Marketing Tracking or Analytics.


Section C) Your Rights to Control Your Data‌‌‌

Rights of the data subject (“you”).

You have the following rights to control your data according to GDPR principles:

Right of confirmation – this means the ability to find out from us if we are processing data about you.
Right of access – this means the ability to see what data is being held about you (also called Subject Access Request). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Right of rectification – this means the ability to change or alter any incomplete or inaccurate data we hold about you.
Right to erasure – this means the ability to be removed from our databases/ systems where: there is no good reason for us continuing to process it, you withdraw your consent, we are unlawfully holding your personal data or we should erase your data to comply with applicable EU law. You have a right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
Right to restriction of processing – this means the ability to limit or suspend what personal data is processed.
Right to data portability – this means the ability to move the data to another supplier
Right to object – this means the ability to prevent your personal data being processed in a certain way or remove consent. There is a specific provision to be able to object separately to data profiling.


To exercise your rights to any of the above, please contact us via email at:

  • We will always aim to help you when you wish to exercise your rights but in some instances, we may have lawful grounds to reject your request.
  • We will investigate any request you make without undue delay and in any event within one month of receipt of your request. That period may be extended by two further months where necessary, taking into account the complexity and number of requests. We shall inform you of any such extension within one month of receipt of the request, together with the reasons for the delay.
  • In the event that we decide to not take action on the request, we will inform you of the reasons for not taking action.
  • Lodging a complaint with the supervisory authority: if you do not agree with a decision we make in relation to a rights request or believe that we are in breach of applicable data protection laws, then you can lodge a complaint with a data protection supervisory authority in the EU. You can contact the data protection supervisory authority for The United kingdom using its contact details on its website


Matomo (formerly called Piwik)

This website uses the open source web analysis service Matomo. Matomo uses so-called “cookies,” which are text files that are stored on your computer and that make it possible to analyse your use of this website. In conjunction with this, the information about the use of this website generated by the cookie will be archived on our server. Prior to archiving, the IP address will first be anonymized.

Matomo cookies will remain on your device until you delete them.

The storage of Matomo cookies and the use of this analysis tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

The information generated by cookies concerning the use of this website shall not be shared with any third parties. You may prevent the storage of cookies at any time by making pertinent changes to your browser software settings; however, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent.

If you do not consent to the storage and use of your data, you have the option to deactivate the storage and use of such data here. In this case, an opt out cookie will be placed in our browser, which prevent the storage of usage data by Matomo. If you delete your cookies, this will also result in the deletion of the Matomo opt out cookie. Hence, you will have to reactivate the opt out when you return to visit this website.

12. Updates to this Policy

We may update this privacy policy from time to time to reflect changes in the way we process personal data (e.g. if we implement new systems or processes that involve the new uses of personal data) or to clarify information we have provided in this notice. Our changes will be in accordance with applicable data protection laws.

We recommend that you check for updates to this notice from time to time but we will notify you directly about changes to this notice or the way we use your personal data when we are legally required to do so.